WHO I AM

I’m Jeff Falls.

This page is my visual resume. I took every photo, wrote every word, designed the website (and built a few interesting companies).


“Opportunities

multiply as they

are seized.”

Sun Tzu

Some of the projects I’ve been involved in are below:

Code

doesn’t scare me. HTML/CSS/PHP/SQL...

Branding

Pro Plus! was our flagship brand at Powe...

Thailand

I first went to Thailand in 1999 and lik...

Guatemala

In 1998, I had some free time and I trav...

Technology

I build and fix computers, tinker with c...

Brazil

I landed at Galeão Airport in Rio on Sa...

If EVERYBODY

IS THINKING ALIKE

then SOMEBODY

isn’t THINKING.

General George Patton

About | Me

Jeff hands

 

Seasoned DEALMAKER
Consistently  CREATIVE
Relentlessly FOCUSED.

 

I bring my own UNIQUE inter-disciplinary perspective

to everything i do.

 

I excel at removing obstacles, creating opportunities and inspiring and motivating cross-cultural teams.

 

I am fearless and tenacious.

 

I add value.

Luck

is where opportunity

meets preparation.

Seneca

My | Skills

I am fluent in the languages of media, technology and finance. This unique blend of cross-departmental skills makes me a valuable team member on almost any project.


Companies

founded

    I’ve always had an entrepreneurial bent. Some of the companies I’ve started include Atlantis Mining Company, which acquired, exported and distributed Brazilian gems and minerals in the USA; Red Dragon International, which acquired and exported food products from the USA, Australia and Hong Kong and distributed them in South Africa; Power Nutrition, Thailand’s first sports nutrition company; Sante Health & Wellness, a chain of nutritional supplements stores in Bangkok. My finance background makes me very quantitative in orientation and data-driven in my analysis. I love working with start-ups and developing business ideas. I’m also pretty good at putting together a compelling business plan.

    Content

    Created

      I went to film school at U.S.C. and I’ve been an avid writer, director, photographer and filmmaker for my entire life. I work very fast and in every medium. I’ve worked as a screenwriter,  TV development person, ghostwriter, camera operator (film/video) and film editor. I’ve frequently worked as a researcher due to my ability to process information very quickly. I have a very broad liberal education and am able to read and write in a large variety of disciplines, from novels and screenplays to corporate communications, financial analysis and am particularly adept at the creation of marketing and advertising materials.I am know for being incredibly fast on delivering content, whether written or visual.

      Technologies

      Mastered

        Uber geek. Whether it’s trouble-shooting a network,  pen testing your network security, editing video, mixing a soundtrack, creating art in Adobe Illustrator or Photoshop or just grinding out some code to get a website built, I am extremely comfortable with technology in all its forms on both the hardware and software side. I love taking things apart to see how they work and enjoy building my own computers as well as other electronic devices.   I have been working with HTML/CSS/PHP since 1999 and WordPress since 2008. Got something new that nobody knows how to do? Let me at it – I love learning new technologies.  Need help explaining a complex technical process to a mass audience?  I’m your guy.

        If you don’t like

        what is being said

        change the conversation

        Don Draper, Mad Men

        Know| This

        No matter how great your product is, you “gotta know the territory.” And I do.

         

        I’m a marketing paratrooper.  My bag’s always packed and this isn’t my first jump.

        energy-with-balance-OPT

         

        I know how to build a brand
        in a new market, whether it’s in Buffalo, bangkok or Budapest.

        Tell me your story. Let’s ramp it up.

        Chronology
        Ars Minerva Digital Agency (Founder, Creative Director) August 2016 to present
        Merrill Lynch (Financial Advisor, Scottsdale,AZ, USA 2009-January 2016)
        Power Nutrition (Founder, Bangkok 2003-2008)
        Red Dragon International (Founder, Beverly Hills/Johannesburg 1995 to 2003)
        Film and TV Development (Film/Television Writer, Los Angeles) 1989 to 1994)
        Atlantis Mining Company (Founder, Rio de Janeiro/Miami 1987 to 1989)
        Stotler Commodities (Trader/Broker, Miami 1985 to 1987)
        What Makes Me Different
        I have a very unusual background that combines formal training in the arts, media and entertainment, professional experience in finance, and half my life running around the world hustling and making deals. My Meyers-Briggs profile is ENTJ. I’m extremely social, a terrific networker and a confident public speaker. I’m comfortable in a wide range of environments; a boardroom in New York, a factory in China, a village in Africa, an embassy in Thailand. I make friends and build networks everywhere. I learn languages with ease and am extremely flexible and adaptable personally.
        My Education
        Film school at USC, Mandarin certificate at UCLA, five Asian languages in the classroom (Mandarin, Thai, Cantonese, Korean and Japanese) as well as a bit of French, Spanish and Portuguese on my own. Web design classes at Academy X in San Francisco in 2001. I’ve got numerous securities licenses, including a Series 7, 66 and 9. Most of what I know I’ve learned independently or in the field. I’ve been fortunate to have had some very good mentors and I’ve paid attention.
        Why You Should Talk to Me
        Perhaps you’ve got a killer product but need help creating your brand image or want to launch a viral campaign. Or maybe you need help ramping up your international distribution channels, or preparing for your first meeting with VCs or private equity. Or maybe you have a meeting with an investment bank, government agency or parastatal entity and have no idea how to prepare. I’ve been there and done that and I can help, whether it’s preparing a killer deck for the meeting or joining you and making the presentation. I’ve spent a lot of time on the ground doing business in Asia, Africa and Latin America as well as in just about every city in the US.
        Questions I Can Help Answer
        Will anybody buy this product? Who is our target demographic? How do we advertise this on mobile? How do we communicate with millenials? What is the real valuation of our company? Are we talking to the right kind of investors? How do we get into China? Is our market data accurate? Why are our sales so different from our projections? What is the real market for our product? Who’s contributing and who’s free-riding in our company? Where and how can we expand our market share?
        My Competitive Advantage
        I am knowledgeable about a wide range of topics. I’m also insatiably curious and a quick study as well as being very data driven by nature. Areas that I’ve researched intensively include neuroscience, nutrition, biochemistry, psychology, brand management, macroeconomics, foreign policy, history and cultural anthropology. I excel at explaining complex ideas and systems in a way that an audience can understand.

        Things do not happen.

        Things

        Are made to happen.

        John F. Kennedy

        Contact | Me

        Get In Touch

        let’s have a chat

        I can help you

        promote, grow and build your business.

        • Scottsdale, AZ, USA;
        • available worldwide;
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        Fortune favors the bold.

        Virgil